The Engineer's Marketing Problem
Technical founders write copy that's precise about mechanism and silent about consequence. Here's why that's backwards — and how to fix it.
Continue reading ›What You Can't Copy from Snowflake
The Snowflake Native App Framework looks like a compute pattern. It's actually a distribution moat — and understanding why reveals something important about where platform value really lives.
Lookalike Modeling Is Just Conditional Probability. SQL Can Do Conditional Probability.
The ML stack for lookalike modeling implies something sophisticated is happening. Under the hood, it's a log-likelihood ratio. Here's how to build a statistically principled audience scorer in pure SQL — and why the complexity is often borrowed, not earned.
The Constraint Engine: Why Every Strategy Game Is Just Civilization in a Different Costume
Building a Civilization knockoff seems like a scope problem. It's actually a design insight waiting to happen — one that starts by asking what makes Civ interesting in the first place.
NYC BEC Ramen (Velveeta + Sous Vide Egg)
Carbonara-style dashi, bacon fat gloss, and a sous vide egg turn the NYC BEC into a ramen bowl.
Ultra-Decadent Strawberry Banana Bread with Cream Cheese Pockets
The loaf that eats like banana bread, strawberry cheesecake, and a French tea cake all at once. Brown butter, roasted strawberries, cream cheese pockets, and a crunchy turbinado crust.
The Engineer's Marketing Problem
Technical founders write copy that's precise about mechanism and silent about consequence. Here's why that's backwards — and how to fix it.
The IRA That Outlived the Rules
Putting startup equity in a self-directed IRA is straightforward. Getting it out when the company gets acquired is not — and the institutions involved don't have a playbook for it.
Still Works
A cracked mirror on a Brooklyn sidewalk, still doing exactly what a mirror does. We conflate broken with useless constantly — and there is a cost to that.
Blue Hour Under the Bridge
There's a twenty-minute window after sunset when the city lights and the sky reach equilibrium. This is what it looks like from DUMBO.