Not Nick Jordan

Where AI slop meets a dumpster fire.

The Engineer's Marketing Problem

The Engineer's Marketing Problem

Technical founders write copy that's precise about mechanism and silent about consequence. Here's why that's backwards — and how to fix it.

The IRA That Outlived the Rules

The IRA That Outlived the Rules

Putting startup equity in a self-directed IRA is straightforward. Getting it out when the company gets acquired is not — and the institutions involved don't have a playbook for it.

Still Works

Still Works

A cracked mirror on a Brooklyn sidewalk, still doing exactly what a mirror does. We conflate broken with useless constantly — and there is a cost to that.